Masters of Business Administration - Social Media Marketing
The Master of Business Administration program with Social Media Marketing concentration at South College is designed to be completed in an online format to provide flexibility and to accommodate the schedules of working professionals. Coursework will be offered using interactive instructional software with an emphasis on collaboration and critical thinking. Plus, an orientation to the program and institution will be conducted online using video capture software. Both a full-time and part-time option is available to allow students the ability to excel both in their present positions and in the classroom.
At South College, students enrolled in the Master of Business Administration program with a Social Media Marketing concentration will be able to tailor their learning to their long-term objectives and interests through selection of topics in course papers and projects. Students in the social media marketing concentration will develop strategies to implement social media in business-to-business (B2B) or business-to-consumer (B2C) into the capstone course project. This allows students to enhance their understanding and to strengthen their skills in areas unique to their social media marketing focus, which increases the value of their degree and the impact of their learning within the business arena.