Bachelor of Business Administration - Marketing
The mission of the South College School of Business is to prepare students to become successful professionals capable of functioning in a diverse, dynamic, global economy. The programs offered emphasize teaching excellence and a learning environment that contributes to student development. The School seeks to contribute to the business community through professional involvement and applied intellectual contributions.
The Bachelor of Business Administration program prepares students to enter the continually evolving world of business, government, and industry. Building on a foundation of liberal education in areas such as oral and written communication, mathematical reasoning, and social science, the business foundation and upper division courses expose students to the realms of accounting, management, finance, economics, and marketing. The concentration in Marketing is designed to provide students with the conceptual background and practical skills necessary to address issues such as what new products a firm should introduce, how products should be priced, how best to identify channels of distribution, and how best to promote new and existing products. Students completing the concentration in Marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.