Bachelor of Business Administration - Marketing

The mission of the South College School of Business is to prepare students to become successful professionals capable of functioning in a diverse, dynamic, global economy. The programs offered emphasize teaching excellence and a learning environment that contributes to student development. The School seeks to contribute to the business community through professional involvement and applied intellectual contributions.

The Bachelor of Business Administration program prepares students to enter the continually evolving world of business, government, and industry. Building on a foundation of liberal education in areas such as oral and written communication, mathematical reasoning, and social science, the business foundation and upper division courses expose students to the realms of accounting, management, finance, economics, and marketing. The concentration in Marketing is designed to provide students with the conceptual background and practical skills necessary to address issues such as what new products a firm should introduce, how products should be priced, how best to identify channels of distribution, and how best to promote new and existing products. Students completing the concentration in Marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.


Advance your career by earning a bachelor's degree.


Discover a passion for developing effective marketing strategies.


Grow into a more equipped member of the business world by enhancing your skills.

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Learn the knowledge and skills essential to becoming an effective marketer. Candidates interested in applying to the Bachelor of Science in Business Administration-Marketing program are encouraged to reach out today!

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Consumer Information: Amounts for tuition, fees, books, and supplies are subject to change. The information included here is estimated for a full-time student.* South College follows the required methodology provided by the Tennessee Higher Education Commission for the reporting of employment information for graduates. This information is compiled on an annual basis and submitted to the Commission by October 15 each year for graduates during the most recently completed reporting year (July 1-June 30). For more detailed information related to the calculation of graduate employment rates, please click here.